Overview

Real Talk

At NDBN, we believe in leading by engaging in real talk about real issues. The pandemic presented an opportunity to reshape the public discussion about diaper need and period poverty in the United States.

At the onset of the crisis, NDBN increased communications via a daily COVID-19 Update for our member programs and developed core talking points to unify our movement.

• The COVID-19 pandemic is disproportionally impacting children and families who lack access to clean diapers and other basic necessities, including historically marginalized communities comprised of Black and brown people.
• Hoarding, loss of jobs, and shelter in place orders have forced more families to turn to nonprofit diaper banks, depleting available supplies.
• Even before COVID-19, 1 in 3 US families struggled to provide enough diapers to keep their children clean, dry, and healthy.

Collectively, we connected our members with elected officials, journalists, and supporters, among others to share our stories.

News organizations, including USA Today, The New York Times, NPR, and countless others, turned to NDBN as the authoritative voice on what was evident in every community in the country — the unprecedented and ongoing need for help.

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